Peter is pretty much an internet veteran – creating his first website in 1996 and his first e-commerce store in 1998 during the halcyon days of Netscape Navigator and Alta Vista.

He started off as an ASP developer but since 2001 he has worked both agency and client side with national and regional brands as a Digital Marketing Manager, along with a 4 year spell in the public sector as an e-Government Officer and Intranet Manager somewhere in between.

At To The End, Peter concentrates on all things search related and handles everything that Google throws our way without a flinch. In his spare time you can usually find Peter at Stamford Bridge or reliving his teenage years on a Vespa.