An experienced digital marketer with over 15 years experience, David loves campaigns that combine creativity and data.
Following his degree in astrophysics, David’s technical skills led him to take on the management of database systems for a publishing company, and he inadvertently became responsible for their subscriptions marketing in the process, just as digital marketing was taking off in the UK. As a result David rapidly became an expert in the emerging fields of PPC, SEO and email marketing, using them to great effect to find new customers, improve renewal rates and launch new titles.
After moving to Norfolk to start a family, David took up the challenge of digital marketing in the extremely competitive world of car insurance in 2006, before co-founding a full service agency in 2009. To The End was launched to focus the various digital disciplines around their ultimate core – making and sharing engaging and effective content. David is a member of the IDM.
In his spare time David enjoys reading, tinkering with his ill-advised Kickstarter purchases and visiting new places with his family. Bananas make him physically sick.