Our creative family Journal.

My First Day at a Content Marketing Agency

My first day of work at To The End began rather differently from my typical student day at University. I woke up to my nervously set 4 alarms and the stark realisation that eating leftover pizza for breakfast was no longer acceptable ( … or is it?). This is it – I thought. It’s time…

PPC Automation, the future and what you need to be wary of

In the pay per click industry, automation is by no means a new word. It is however, a term that is getting more and more prominent. Take Google AdWords for example. Maximise clicks, target CPA, ROAS, maximise conversions, target search page location, enhanced CPC and many more, are all automated bid strategies that have been…

The Latest Social News for June

It’s time for the monthly social update!   The world of social media continues with a raft of mind-blowing updates like, er, being able to request a question from your followers on Instagram. If there’s anything that smacks of limited shelf-life it’s a fad like this. Everyone has been on their Insta Story over this…

Instagram Launches IGTV

Instagram is taking on YouTube with it’s latest release – Instagram Television (IGTV), a new feature that allows users to upload videos of up to one hour in length. “It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom.  Yesterday, the company announced IGTV to a crowd in San Francisco. Until…

Benefits of a Full Service Agency Over a Standalone PPC Agency

Pay Per Click (PPC) is an incredibly powerful tool in any digital marketing strategy. Control of budgets, message matching, scheduling, location targeting, accurate return on investment etc. are just a few of the great features of using PPC to market your business online. However, because PPC generally, is only one part of the bigger puzzle,…