Our creative family Journal.

PPC Automation, the future and what you need to be wary of

In the pay per click industry, automation is by no means a new word. It is however, a term that is getting more and more prominent. Take Google AdWords for example. Maximise clicks, target CPA, ROAS, maximise conversions, target search page location, enhanced CPC and many more, are all automated bid strategies that have been…

The Latest Social News for June

It’s time for the monthly social update!   The world of social media continues with a raft of mind-blowing updates like, er, being able to request a question from your followers on Instagram. If there’s anything that smacks of limited shelf-life it’s a fad like this. Everyone has been on their Insta Story over this…

Instagram Launches IGTV

Instagram is taking on YouTube with it’s latest release – Instagram Television (IGTV), a new feature that allows users to upload videos of up to one hour in length. “It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom.  Yesterday, the company announced IGTV to a crowd in San Francisco. Until…

Benefits of a Full Service Agency Over a Standalone PPC Agency

Pay Per Click (PPC) is an incredibly powerful tool in any digital marketing strategy. Control of budgets, message matching, scheduling, location targeting, accurate return on investment etc. are just a few of the great features of using PPC to market your business online. However, because PPC generally, is only one part of the bigger puzzle,…

(Re)Growing your subscriber lists

Decided to navigate the GDPR deadline by going for a full opt-in database? Here’s a three-step start to rebuild your list sizes… In a wave of post-GDPR recovery, email marketers who decided to go for a full opt-in database are now tentatively opening up their re-subscribe email lists and checking how many plasters they’ll need…

The Latest Social News for May

Question – Have you ever felt that sinking feeling when all hope and expectation you’d felt for your friend group sinks to zero and drains the very life, blood and all matter from your flesh and soul when you realise one of the worthless worthlesslings you’ve felt obliged to swap a smattering of kilobytes with…