Our creative family Journal.

How to be BuzzFeed – 5 Things we can Learn from the Kings of Viral Content

Do you remember the day before BuzzFeed became one of your favourite websites? The chances are you had no clue what a BuzzFeed was. So how are they managing to win over new audience members so quickly and easily? Well they do things a little differently, but there’s no reason why what they’re doing can’t…

Profitable Social Media Marketing – A Summary

Allow me to be the one to quickly introduce you to a little internal project of ours here at To The End. We like to think there’s not much we don’t know in our relevant fields but the truth is, there’s always something to learn somewhere from someone, especially if it’s in an area we…

5 Twitter Mistakes you Might be Making

On a micro-blogging site as clean and simple as Twitter, surely you just sign in and tweet away to your hearts content. Is it really possible to do something wrong? Yes. Yes it is. Whilst you probably won’t notice any consequences from not using the platform to it’s full potential (which is what we mean…

10 Ways to Promote your Personal Blog

Whether you’re trying to spread an important message, or simply talking about something you’re passionate about, the chances are you’ll, at some point or another, wish more people were reading what you’re writing. It can seem like a daunting task trying to attract new members of your online community, especially if you haven’t built it…

Clickbait – Will you Actually Catch What you Want?

We’ve all fallen into the e-trap that is clickbait. Not only is it human nature to act on something that catches our attention, but no one really loses anything by clicking through to an article they don’t really care about other than time. Unless it’s a virus. But we’ll just assume you haven’t fallen for that…

Why Less is More in Content Marketing

In marketing, as in travel, less is quite often more. (Bear with me here…)   If given the option, which would you choose? On one hand, a week luxuriating on a sun-soaked beach, or a long weekend exploring the markets, cafés and romantic back streets of a sleepy Mediterranean city. On the other, a whistle-stop…