Our creative family Journal.

5 Things Brands can do for YouTube Success

If you’re not yet taking advantage of the wonders of YouTube and video content in general, you could be missing out on a whole host of benefits. Not only does it give you the opportunity to perfectly demonstrate your products and services in whichever way you like – be that beautiful and cinematic or playful…

Half-Life of Social Media Posts

Half-life. A term used by marketers, physicists, pharmacists as well as crowbar-wielding computer game characters – but what does it mean? Well, essentially, in every context it’s a length of time taken for something to halve in size. Having not played the game which tops Google’s results for ‘Half-Life’ I can’t comment on how the…

When Digital Becomes Human

In case you missed it, last week we kicked off a new series of blog posts which will see us reviewing a bunch of digital media related books, pulling out the best bits and sharing them right here on our blog. This week we’re giving you a summary of When Digital Becomes Human, written by…

How to be BuzzFeed – 5 Things we can Learn from the Kings of Viral Content

Do you remember the day before BuzzFeed became one of your favourite websites? The chances are you had no clue what a BuzzFeed was. So how are they managing to win over new audience members so quickly and easily? Well they do things a little differently, but there’s no reason why what they’re doing can’t…

Profitable Social Media Marketing – A Summary

Allow me to be the one to quickly introduce you to a little internal project of ours here at To The End. We like to think there’s not much we don’t know in our relevant fields but the truth is, there’s always something to learn somewhere from someone, especially if it’s in an area we…

5 Twitter Mistakes you Might be Making

On a micro-blogging site as clean and simple as Twitter, surely you just sign in and tweet away to your hearts content. Is it really possible to do something wrong? Yes. Yes it is. Whilst you probably won’t notice any consequences from not using the platform to it’s full potential (which is what we mean…