Our creative family Journal.

How to improve your social media presence; organically

Algorithm A key to improving your social media presence is trying to understand the different algorithms. The algorithm determines what each different person sees on their own timeline, this can be difficult as it is ever-changing but we’ve listed a few key pointers below. Facebook The main goal of the Facebook algorithm is for the…

Bye 2018

As we tumbled half-intoxicated over the threshold of a new year, and Auld Lang Syne’s lyrics were misremembered by millions, we left behind a remarkable year in marketing for To The End. In January 2018 we predicted a few trends which were realised over the year – like the rise of vegan marketing. In fact,…

The Latest Social News for Winter 2018

People love a bit of drama don’t they? They love it even more when it’s real life – a true story which is barely believable but fits into their views; or massively opposing their views. Even if the true story isn’t true. But hey, let’s not let that stop us from showing we were right…

LinkedIn Likes Humans

LinkedIn. That’s the businessy one isn’t it? In the crowd of time-tested social networks like Facebook and Twitter, LinkedIn is the one which styles itself as a place for business people to do business. A place for you to be social with your work uniform on. To maintain brand relationships, attract customers and find the…

It’s their playground

Facebook wasn’t created to be the world’s biggest social network. At its birth ‘social media’ wasn’t really even a thing. It was outsiders which dubbed these kinds of websites ‘social media’.  Facebook (or ‘The facebook’ as it was) just wanted to be a place for people to add their profiles and spy on people you…

Customer service – why deal with customers when you can just hide?

Around five years ago I was pacing around my flat holding a bowl of cereal, waiting to get through to the customer service manager for a client of ours. I wasn’t at work that day, but a colleague had just advised me that this manager had decided his business did not want to have a…