Our creative family Journal.

Why Henry Ford would have loved email marketing

Not yet using Email marketing for business? “Someone who stops advertising to save money is like a man who stops a clock to save time”. Wise words uttered by Henry Ford, the Ford Motor Company founder, business magnate and father of modern assembly line manufacturing, more than a century ago. We’ve come along way since…

I am not the secretary

There are many conversations taking place at the moment and, unless you’ve spent the past six months on a desert island with no access to any form of communication, you will be unable to ignore them. It all started with accusations against Hollywood Director Harvey Weinstein followed by the #metoo hashtag campaign. It encouraged more…

2018 digital marketing trend predictions

2017 was a big year for digital marketing (like every year is). Almost all the major social platforms had an overhaul and introduced new features and we saw exciting tech advancements introduced that would help marketers around the world make their campaigns more effective. So, the question is, what does 2018 have in store for…

Storytelling

As marketers, sales people, business owners, in fact almost anyone working for a company, we have a story to tell. It’s an age-old art form that remains as powerful today as it did hundreds of years ago. One of the issues we see today is that many brands still don’t understand how to tell those…

How BMW is using data to define its content strategy

BMW is synonymous with innovation, style and success. Its new .com website, which resembles an exclusive lifestyle magazine, is no exception. Forget the traditional car manufacturer’s site – here car specs and prices have given way to beautifully edited images paired with highly appealing headlines. Of course, the content is still built around the automotive…

Ours is a living language – let’s write it better

Get the message? As the picture above shows, it doesn’t matter how we spell a word or a group of words forming a sentence. As long as we use the correct letters in any random order, without too much trouble, our very clever brains will decipher the twaddle and make good sense of it. Scientific…