A Hat-trick of Content Award Nominations

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We are delighted to announce that we have been nominated for no fewer than three prestigious national awards for our work on influx magazine.

To The End, which has offices in King’s Lynn and London, is up against household names including HSBC, Barclays and More Than in the Drum Content Awards, which recognises the best content marketing campaigns in the UK.

We have been named as a finalist in the Best Financial Services Content Marketing Campaign category for its work on multimedia digital motoring platform influx.co.uk for Norfolk-based specialist insurance broker Adrian Flux.

We have also been named as a finalist in the motoring category of the Digital Magazine Awards, alongside media giants Top Gear, MotorSport magazine and Evo.

And we have received a third nomination in the financial services category of the International Content Marketing Awards against international banking giants such as Nordea, ABN Amro, KBC and Barclays.

Influx started life as a hard-copy customer magazine, but has been transformed by To The End into a digital publication, featuring a monthly edition including video content, essays and articles looking into the culture around cars and motorbikes.

The magazine provides added value to Adrian Flux customers old and new, and is credited with helping the UK’s largest specialist broker buck the industry trend of falling renewal rates.

Nicola Bray, managing director at To The End, said it was a remarkable achievement for the agency to be lining up against some of the giants of the UK financial services industry.

“This is a hugely competitive national award and I’m extremely proud to see our name listed among some of the best-resourced names in the industry,” she added.

“It’s a real testament to the creativity, hard work and quality of our staff and proves that great work and unique ideas can come out of Norfolk.

“We believe that no-one else is marketing insurance in quite the same way and I’m thrilled that Drum has recognised our efforts.”

Gerry Bucke, general manager at Adrian Flux, which employs more than 800 staff at its East Winch headquarters, said: “Our customers are passionate about their cars and motorbikes, and Influx was launched many years ago as a magazine to reflect their enthusiasm and to show that we are not like other insurance brokers.

“To The End has taken it to the next level, with increasing subscribers and unique, interesting content, enhancing our reputation with customers, and we’re delighted it’s been nominated for such a prestigious award.”