The Best Financial Services Content Marketing Strategy

Share This Article -

To our unbridled delight, that was the verdict of the judges at the Drum Content Awards who bestowed this prestigious accolade on the Adrian Flux Driverless Car Insurance campaign at a ceremony at the London Marriott hotel on 7 November 2017. 

The project, delivered for Adrian Flux in collaboration with our friends at search specialists Further, delivered fantastic results for the client, catapulting them to the forefront of the driverless revolution. Measured results included over 200 pieces of branded coverage, measurable improvements in search performance across a wide range of commercial terms and seats for Adrian Flux directors on two government and industry panels relating to the introduction of autonomous vehicles to the UK’s roads.

The DRUM Content Awards are internationally-recognised and among the most well-known in the digital industry. The Financial Services Content Marketing Strategy & Campaign category was hotly contested with entries from many leading agencies and brands, including Mediacom, VCCP, Aviva, Barclays, MBNA, Bank of America and Allianz.

In their summary the award judges commended the project saying that, “It took what is traditionally dry subject matter and brought it to life with powerful results on a relatively small budget.”

David Wilson, director of To The End commented, “As with any campaign, the most important outcome was a great result for our client. Nevertheless, this recognition from our peers in the industry is very rewarding, and we’re particularly proud to have come out on top against strong campaigns from some very big names.”

“This award was the result of a genuine collaborative effort between us, Further and the client, and I am very proud of the whole team for an incredible achievement, which shows beyond doubt the high quality and effectiveness of their work.”

The Driverless Car Insurance campaign has already been shortlisted for several other awards including the European Search Awards and the CMA Awards. It has also been nominated for the International Content Marketing Awards, which take place later this month.